{"id":425,"date":"2021-01-18T14:37:15","date_gmt":"2021-01-18T14:37:15","guid":{"rendered":"https:\/\/mercurydesign.in\/blog\/?post_type=portfolio&p=425"},"modified":"2021-01-18T14:37:51","modified_gmt":"2021-01-18T14:37:51","slug":"2021-brand-refresh-campaigns","status":"publish","type":"portfolio","link":"https:\/\/mercurydesign.in\/blog\/project\/2021-brand-refresh-campaigns\/","title":{"rendered":"2021 – Brand Refresh Campaigns"},"content":{"rendered":"

The first week of 2021 saw a three big global Brand Refresh campaigns.
\nGeneral Motors launched a new logo after about 50 years, intending to convey its focus on electric vehicles.
\nPfizer launched a new logo that conveys a shift from what is calls, \u201ccommerce to science\u201d.
\nBurger King welcomed 2021 with a vibrant, new brand identity; the logo almost going back to its pre-1999 graphic version.<\/p>\n

GM\"GM<\/h2>\n

General Motors launched a new logo after about 50 years, intending to convey its focus on electric vehicles.
\nG and M in lowercase intend to projects a modern and contemporary appeal with the negative space in the arches of M giving the impression of an electric plug.
\nSome branding experts feel that this is a knee-jerk reaction to Tesla\u2019s moves and that stability, legacy and trust are more valued propositions in current times than a modern appeal.<\/p>\n

Designed by: General Motors\u2019 in-house Team.<\/p>\n

PFIZER\"Pfizer<\/h2>\n

World\u2019s most talked about company in recent times launched not only the most awaited vaccine but also a new logo that conveys a shift from what is calls, \u201ccommerce to science\u201d.
\nAn upward spiralling double helix replaces the blue tablet emphasising Pfizer\u2019s deeper commitment to \u201cbreakthroughs\u201d.
\nI personally find the blue deep blue very awkward and old-fashioned.<\/p>\n

Designed by: Team, a Brooklyn-based studio<\/p>\n

BURGER KING\"Burger<\/h2>\n

Burger King welcomed 2021 with a vibrant, new logo and brand identity; the logo almost going back to its pre-1999 graphic version.
\nIt features simple, flat graphics, a custom semi-serif typeface called Flame and retro colours like burnt orange and mustard (far away from the synthetic blue in the older version). The new identity gives BK a very distinct look in the category..<\/p>\n

Designed by: Jones Knowels Ritchie<\/p>\n","protected":false},"excerpt":{"rendered":"

The first week of 2021 saw a three big global Brand Refresh campaigns. General Motors launched a new logo after about 50 years, intending to convey its focus on electric vehicles. Pfizer launched a new logo that conveys a shift from what is calls, \u201ccommerce to science\u201d. Burger King welcomed 2021 with a vibrant, new […]<\/p>\n","protected":false},"featured_media":426,"menu_order":0,"template":"","meta":[],"portfolio-cat":[13],"portfolio-tag":[16,14,15],"portfolio-filter":[10],"_links":{"self":[{"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio\/425"}],"collection":[{"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio\/425\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio\/425\/revisions\/430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/media\/426"}],"wp:attachment":[{"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"portfolio-cat","embeddable":true,"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio-cat?post=425"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio-tag?post=425"},{"taxonomy":"portfolio-filter","embeddable":true,"href":"https:\/\/mercurydesign.in\/blog\/wp-json\/wp\/v2\/portfolio-filter?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}